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After all, as a customer you might need just a small quantity. You now have the opportunity to sell/buy one box of teabags, as opposed to a multi-pack of of several boxes. In some cases, it’s more practical for both FBA sellers and customers when it comes to non-bulk products. However, we do believe that there is at least one advantage for both buyers and sellers. Especially difficult for customers (and sellers) to understand is why some items in a product line are add-ons and others are not.
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They don’t want to buy a bunch of extra stuff just to get at the one item they really wanted.Įven more frustrating is that the algorithms used to decide add-on items can be inconsistent. Rational buyers want to buy what they’re looking for.
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Finding an item while scouting that ends up being an add-on can feel like a waste of time. If you wake up to find that one of your items has been declared an add-on item, you’ve probably noticed that sales have tanked. The growing catalog size over the past year or so indicates that this might be true.
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